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Creating of Marketing Division in the Postal Directorate
The marketing Division will look after the following items of work
- Marketing of all products / services offered by Department of Posts
- All matters related to Marketing & Publicity and Brand Promotion.
- Marketing Research
- Social Media Monitoring & Campaigns
- Commission market studies/surveys amd engage consultants to test the market and improve the product portfolio
- Evolve market strategies, alliances and co operation to improve operations and increase parcel business
- Obtain inputs from Operating Division regarding performance of products and take measures as required to increase visibility and market share of India Post
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